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This article was published on August 24, 2010

    Sponsor TNW Apple’s Feeds

    Sponsor TNW Apple’s Feeds
    Zee
    Story by

    Zee

    Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos, designing, listening to good music and making lurrrve.

    I just spent a good 20 minutes listening to John Gruber being interviewed at a SXSW event about his early days blogging at Daring Fireball.

    After a number of different attempts monetizing the site, what eventually stuck was offering businesses the opportunity to sponsor DF’s RSS feed for one week – its been sold out ever since. Clearly, as a blogger, that immediately made me consider it worthwhile at least trying the approach out on one of TNW’s channels, appropriately TNW Apple.

    So without further ado, very much in beta, a similar format to Gruber’s but with a little social media twist – these are different times after all, reading just from RSS readers isn’t quite as common as it once was.

    What you’ll get:

    • One post on a Monday introducing yourselves
    • A tweet and Facebook post on Friday thanking you for sponsoring TNW Apple.
    • 125×125 ad will appear in the TNW Apple sidebar for one week
    • 468 x 60 ad will appear at the foot of posts in the RSS feed

    Figures:

    • Estimated monthly web page views: 600,000
    • Estimated RSS feed readers 24,000
    • @TNWapple Twitter followers (at time of writing) 2911
    • Sponsorship is exclusive. Only one sponsor per week.

    Cost: $1000

    Contact: [email protected]

    Do share your thoughts on the idea too. This isn’t necessarily a permanent fixture, but something worth trying all the same.