![SoundCloud’s Alexander Ljung on why Berlin is a “magical” place to be based [Video]](https://img-cdn.tnwcdn.com/image?fit=1280%2C720&url=https%3A%2F%2Fcdn0.tnwcdn.com%2Fwp-content%2Fblogs.dir%2F1%2Ffiles%2F2012%2F06%2FScreen-Shot-2012-06-24-at-13.20.20.jpg&signature=77c7b79b7283e4bd414786a1d28a837c)
Story by
Martin SFP Bryant
FounderMartin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.
Berlin has gained a reputation as an up-and-coming city for startups over the past couple of years, and SoundCloud is leading a pack of startups offering original, stylish, consumer-focused services from the German capital.
We caught up with co-founder and CEO, Alexander Ljung at f.ounders in New York City recently to find out how things are going for the company that is fast establishing itself as the ‘YouTube for audio’. He also told us why Berlin is such a “magical” place to be based.
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