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This article was published on September 9, 2010

    Sony Has Apple Envy And Then Some

    Sony Has Apple Envy And Then Some
    Matt Brian
    Story by

    Matt Brian

    Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

    Sony has released a new set of commercials for its Sony PSP, taking aim at iPhone/iPod Touch gaming and demonstrating a huge case of Apple envy in the process.

    In these short adverts, we see Marcus Rivers highlighting a new campaign called “Marcus Don’t Play That”, calling out the rash of useless apps on the App Store like Waste Basket and a game called Hold It, a game that requires you hold a large red button for as long as possible.

    The first round of commercials highlighted that the PSP would allow you to play “Big Boy Games”, going on to showcase a golf game, a driving game and a quiz game, all of which have similar titles on the App Store.

    Here are the commercials in question:

    Marcus Don’t Play That #1

    Marcus Don’t Play That # 2- Hold It

    I mean that’s some genius marketing right there, instead of comparing games on the PSP to titles like Angry Birds, Need For Speed and other wildly popular games, Sony have instead targeted games that really aren’t games in the first place.

    Also, what’s with the tape over the iPhone earpiece?

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