The heart of tech

This article was published on November 1, 2013


Sony fires 8 million colorful petals out of a volcano in Costa Rica in this stunning ad for 4K TVs

Sony fires 8 million colorful petals out of a volcano in Costa Rica in this stunning ad for 4K TVs Image by: Ash Knotek
Nick Summers
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Nick Summers

Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

It’s not often that I feel the need to highlight a TV advert. They are, after all, just another piece of marketing designed to sell a specific product to the masses. Occasionally though, an advert will make my jaw drop.

This latest advert from Sony, promoting its new 55-inch and 65-inch X9 4K televisions, is one of them.

The piece shows millions of brightly-colored petals – estimated to be 8 million, in fact – erupting from a volcano in Costa Rica and flowing uncontrollably into a nearby mountain village. If you watch this in 1080p on YouTube, I guarantee that you’ll be mesmerized from start to finish.

If you’re interested to know how the advert was conceived and choreographed, there’s also an insightful ‘behind the scenes’ video to check out:

Why 8 million petals? Well, there are 8 million individual pixels in Sony’s new 4K screens, of course.

An advert like this is even more profound when you consider that none of it was created artificially with computer graphics. It’s completely real. Rather like this iconic Bravia advert, which shot thousands of colorful rubber balls down a street in San Francisco, it has an impact that is both immediate and long-lasting.

Bravo, Sony.

Image Credit: Ash Knotek/ Sony