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This article was published on March 26, 2013

    SocialExpress raises $320,000 to bolster its social media reporting tool

    SocialExpress raises $320,000 to bolster its social media reporting tool
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    SocialExpress, a fledgling Belgian-Dutch company that offers small businesses and marketers online tools to generate custom social media reports, has raised 250,000 euros (roughly $320,000) in seed funding.

    The startup, founded by 24-year old Belgian Ivo Minjauw (pictured below, right) in his dorm room in Kortrijk about a year ago, essentially helps users efficiently report insights about relevant conversations happening on the social Web to all stakeholders within their company.

    socialex

    SocialExpress lets social media managers and marketers piece together visually appealing reports, based on chatter on services like Facebook and Twitter, with the ease of drag-and-drop functionality in a cloud-based environment. The product also integrates with existing social CRM platforms such as Salesforce Radian6 and TwitSpark.

    Among the company’s pilot customers is major Dutch bank ABN AMRO.

    The company graduated from pan-European startup accelerator Startupbootcamp (Amsterdam) and has now raised its first round of financing from a group of angel investors, including Exact Software veterans Arco Van Nieuwland and Lucas Brentjens, and LUMA Marketing Technologies founder and CEO Kristof Vereenooghe.

    (Via Datanews)

    socialexp

    Top image credit: Jeff Turner / Flickr