This article was published on December 17, 2012

VC platform FundersClub raises $510,000 for social video advertising startup Virool


VC platform FundersClub raises $510,000 for social video advertising startup Virool
Andrii Degeler
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Andrii Degeler

Andrii is the Head of Media at TNW, with over a decade of experience in covering the European tech ecosystem. Talk to him about new and exci Andrii is the Head of Media at TNW, with over a decade of experience in covering the European tech ecosystem. Talk to him about new and exciting developments in tech, especially those involving vastly underreported industry niches and geographies.

Venture capital platform FundersClub announced today that it has secured its first funding round, injecting $509,800 into the social video advertising company Virool. Apart from FundersClub, investors in this round included Y Combinator, Yuri Milner and 500 Startups.

FundersClub, which launched in July and secured a $6 million funding round in October, describes itself as “the world’s first venture capital platform,” allowing non-VCs to invest in carefully pre-screened startups. Invested amounts from one member typically ranging from $1,000 to $250,000, according to the company’s FAQ page.

To become an accredited investor at FundersClub, you need to be an individual “with greater than $200,000 of annual income (or $300,000 combined income with a spouse) or investor with $1 million or greater personal net worth, not including their primary residence.” There are currently more than 4,000 accredited investors at FundersClub.

Virool, a San-Francisco based social video advertising startup, is going to use the funding to scale its operations, as its business “grew faster than we expected,” according to the company’s founder Alex Debelov.

Virool offers its users a tool to promote videos for a certain target audience in mobile apps, social networks and blogs. The company already received $400,000 from TMT Investments in August.

Image credit: Dan Kitwood / Getty Images.

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