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This article was published on December 17, 2012

    VC platform FundersClub raises $510,000 for social video advertising startup Virool

    VC platform FundersClub raises $510,000 for social video advertising startup Virool Image by: Getty Images
    Andrii Degeler
    Story by

    Andrii Degeler

    Andrii Degeler is the community growth manager at Rockstart and a technology journalist with a particular interest in companies based in Cen Andrii Degeler is the community growth manager at Rockstart and a technology journalist with a particular interest in companies based in Central and Eastern Europe. He also runs a CEE-focused weekly tech newsletter, ProCEEd.

    Venture capital platform FundersClub announced today that it has secured its first funding round, injecting $509,800 into the social video advertising company Virool. Apart from FundersClub, investors in this round included Y Combinator, Yuri Milner and 500 Startups.

    FundersClub, which launched in July and secured a $6 million funding round in October, describes itself as “the world’s first venture capital platform,” allowing non-VCs to invest in carefully pre-screened startups. Invested amounts from one member typically ranging from $1,000 to $250,000, according to the company’s FAQ page.

    To become an accredited investor at FundersClub, you need to be an individual “with greater than $200,000 of annual income (or $300,000 combined income with a spouse) or investor with $1 million or greater personal net worth, not including their primary residence.” There are currently more than 4,000 accredited investors at FundersClub.

    Virool, a San-Francisco based social video advertising startup, is going to use the funding to scale its operations, as its business “grew faster than we expected,” according to the company’s founder Alex Debelov.

    Virool offers its users a tool to promote videos for a certain target audience in mobile apps, social networks and blogs. The company already received $400,000 from TMT Investments in August.

    Image credit: Dan Kitwood / Getty Images.