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This article was published on March 22, 2010


    Why Social Media And Politics Are A Dangerous Mix

    Why Social Media And Politics Are A Dangerous Mix
    Martin Bryant
    Story by

    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    Today in the UK, the Conservative Party launched a Twitter-based campaign against Prime Minister Gordon Brown using the hashtag #Cashgordon.

    Unfortunately, not only was the idea lifted straight from an American campaign site but it was easy to abuse. Within just two hours, the site was taken down. Meg Pickard compiled the excellent graph below demonstrating the rise and fall of a (very) short-lived campaign.

    Politicians – treat social media with care or you’ll end up with a rather embarrassing disaster on your hands. The Conservatives know this well – it happened to them once before only weeks ago.