The heart of tech

This article was published on May 23, 2013


    Social media curation service Storify partners with Typekit to help brands customize their stories

    Social media curation service Storify partners with Typekit to help brands customize their stories Image by: Getty Images/iStockphoto
    Ken Yeung
    Story by

    Ken Yeung

    Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startup Ken Yeung is a reporter for The Next Web based in San Francisco, CA. He carries around a big camera & likes to write about tech, startups, parties, and interesting people. Follow him on Twitter, on Facebook, and Google+.

    Storify, a service that helps users curate social media posts around a particular topic, has partnered with Adobe’s Typekit. This move helps Storify users better customize their stories so that they blend in with the look and feel of the site where it will be embedded.

    To implement the service, users can input their Typekit Kit ID into their Storify account in the Embed Style settings screen. Once done, they will have access to Typekit’s complete library of fonts to manage what’s displayed for headlines and body text.

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    It’s important to note that not everyone will have access to this feature. Storify says that users must be signed up for a Business account, a plan it launched last month. Geared towards journalists, agencies, and bloggers, it’s not surprising that the company integrated with Adobe’s service. After all, these users are perhaps more likely to be interested in aggregating content to share.

    Among Storify’s customers are CNN, The New York Times, and The Washington Post.

    Photo credit: Thinkstock