This article was published on September 24, 2011

Social achievement app is “the happiest place on the webs”

Social achievement app is “the happiest place on the webs”
Drew Olanoff
Story by

Drew Olanoff

Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

You might be familiar with the founder of, his name is Ze Frank, and he’s best known for his daily internet show, “The Show w/ Ze Frank”, a year long project that ended in 2007. is most definitely not a show, but it could be Frank’s most engaging community project to date.

In 2010, Frank’s Company “Ze Frank Games” received $500,000 in funding from such seed investors as Founder Collective, Andreessen Horowitz, Betaworks, Lerer Ventures
First Round Capital, Crosscut Ventures, Joshua Schachter, Gary Vaynerchuk, Jordan Greenhall, Michael Herf, and SV Angel.

None of that means anything unless Frank comes up with something really amazing, and I feel like he has. has a simple and gorgeous lightweight design. The premise is also simple, set up a “wall” of sorts, and add your friends from Facebook or Twitter. You can leave different themed stars on your friends’ wall and tell them why you left them. Stars like “Thank You” and “Bro Hug” are ways of interacting without chatting or replying to a tweet, or even picking up the phone.

This is very similar to the Facebook poke, which in some circles is a very popular way to just say “hi”.

I had a chance to interview Ze Frank about’s mission.

The Next Web: What are’s core features?

Ze Frank: Mission of the Day gives users a new challenge each day. Multiple times a week we feature guest missions from celebs, brands and super creative users, offering prizes for the most awesome entries. We are focussed on fun and engagement – or as we like to say “Creativity, Curiosity and Kindness”. Now that we live in a social web, we need things to do with each other!


Mini Missions allow you to be creative and have fun with your friends, answer one of the over 1000 questions, draw pics, unlock new activities.

Stars: Remember the stars we used to get in kindergarten? Same thing except with a shot of energy drink. Tell your friends how great they are, play games, share music and vids, collect them for rewards and prizes. Plus we have a double rainbow star. Just sayin.

The Next Web: Why did you start

Ze Frank: is a cross between a social network and a social game that provides a playground for
people to have more fun with their friends.

We are in the midst of a major shift in media industry where social engagement is the new currency and real interactions are replacing
impressions and clicks.

That’s what I have been focused on for years, play and participation, and is a distilled version of that thinking. Plus it’s super fun

Immediately I wondered how many people would be into this type of social interaction, thinking that this could be a very small niche, so I asked Frank to share some numbers, and he did. boasts 20,000 users and is “growing fast!”, there have been 117,000 mini missions answered, 70,000 stars sent, and 84% of all users have contributed content. That’s engagement. just launched a new feature, recommendations, which very uniquely prompts users to recommend things they like to do and use with the same type of fun game mechanics that the rest of the site does well.

When asked what the goal of is ultimately, Frank responded simply:


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