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This article was published on October 17, 2014

Snapchat will fire up its first ad campaign this weekend

Snapchat will fire up its first ad campaign this weekend
Josh Ong
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Josh Ong

Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

Snapchat has announced that it will show its first advertisements in its disappearing message app starting this weekend. The company pledged to not place ads next to personal communications, instead reserving promotional content for its “Recent Updates” section.

The ad will disappear after viewing or 24 hours. Snapchat has also eschewed “creepy” targeting, an industry trend that leverages user data to make ads more relevant.

After explaining that it’s selling ads because it needs to make money, Snapchat promised to use the revenue to “continue to surprise the Snapchat community with more terrific products.”

Advertising on Snapchat [Snapchat blog]