Owen WilliamsFormer TNW employee
Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.
Snapchat isn’t averse to trying lots of different ideas, with rumors swirling that it’ll help with your personal finance in the future — but it’s also working on a way for you to buy things directly in the app.
According to a report from Recode, Joanna Coles, member of Snapchat’s board of directors and editor-in-chief of Cosmopolitan, said that the company is building an “e-commerce platform” so you’ll be able to shop right inside Discover.
Snapchat has flirted with shopping before, investing its own cash in shopping app Spring and is working on a project with fashion brands.
It’s not clear how this would work, but given that the company needs to monetize its few hundred million users eventually, shopping could be a great bet for the millennial audience.
➤ Snapchat plans in-app shopping [Recode]
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