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This article was published on August 2, 2016

Report: Snapchat is making scannable codes for the real world

Report: Snapchat is making scannable codes for the real world
Nate Swanner
Story by

Nate Swanner

Former Reporter, TNW

TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If TNW's former West Coast writer in the PNW (Portland, Oregon). Nate loves amplifying developers, and codes in Swift when he's not writing. If you need to get in touch, Twitter is your best bet.

Snapchat is reportedly developing a new form of QR code that opens unique content in-app when scanned.

According to The Information, Snapchat’s scannable codes could be found just about anywhere: a box of canned soda, movie posters or even in-store advertisements. They may also carry discounts on goods or services, possibly through a coupon that pops open in Snapchat.

Like geo-stickers will do for location, these new codes will provide metadata. It may even be a way for Snapchat to monetize its userbase.

The scannable codes are said to launch this Fall, though the source claims the project may be scrapped altogether — but we hope not. It’s one of the first ways we’ve seen a service bridge the real and digital worlds in a way that makes sense.

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