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This article was published on March 22, 2012

    Smartphone-based news consumption in Europe leaps 74% in one year: comScore

    Smartphone-based news consumption in Europe leaps 74% in one year: comScore
    Martin Bryant
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    Martin Bryant

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    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    New figures out today from comScore indicate that smartphone users in five key European markets are increasingly turning to their smartphones for news.

    According to the study, 36.9% of smartphone users surveyed in France, Germany, Italy, Spain and the UK reported accessing news sites via an app or browser in January 2012 – an increase of 74%, year-on-year. More frequent use is also on the rise; those accessing news on their smartphone “almost every day” saw an 82% increase.

    Breaking smartphone-based news consumption down by country, the UK has the highest percentage of frequent users, at 46.8%, with France holding second place at 36.9%.

    comScore’s figures come from its MobiLens service, which surveys “a nationally representative sample of mobile subscribers age 13 and above,” on usage of their primary mobile device.

    Given the ever-lowering pricepoints for smartphones, it’s little surprise to see mobile news consumption on the rise. With smartphones reportedly at around 50% penetration in the European market, there’s plenty of room left for growth, too.

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