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This article was published on August 9, 2013

Skimlinks buys InvisibleHand to add product matching and pricing intelligence to its toolset

Skimlinks buys InvisibleHand to add product matching and pricing intelligence to its toolset Image by: www.jupiterimages.com
Ben Woods
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Ben Woods

Europe Editor

Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

Link monetization company Skimlinks has announced that it has acquired InvisibleHand, a specialist in real-time e-commerce “pricing intelligence” and products.

The deal, size unknown, will bring InvisibleHand’s API and other technology to Skimlinks’ core products, which the company says will allow its network of publishers to receive unique insights and be able to maximize their earning potential.

Alicia Navarro, CEO and founder of Skimlinks said :

“The InvisibleHand team have successfully tackled two of the toughest problems in e-commerce: algorithmically matching large product data sets across multiple retailers, and pairing that information with accurate price data. We have been partners and friends with InvisibleHand for many years so it is a great pleasure to have Robin and his team join Skimlinks.”

Featured Image Credit – Thinkstock