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This article was published on September 19, 2017


Shure enters the Bluetooth earphone game with its $100 buds

Shure enters the Bluetooth earphone game with its $100 buds
Abhimanyu Ghoshal
Story by

Abhimanyu Ghoshal

Managing Editor

Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and Abhimanyu is TNW's Managing Editor, and is all about personal devices, Asia's tech ecosystem, as well as the intersection of technology and culture. Hit him up on Twitter, or write in: [email protected].

Having tested a bunch ofwirelessearphones over the past few months, I’ve been glad to not have to wrestle with a cable that tangles in seconds in my pocket. But I haven’t been particularly impressed by the sound of sets that cost between $150 and $200.

That’s why I’m excited to hear what Shure has in store. The pro audio brand has just launched its new SE112 and SE215 Bluetooth buds, which cost $100 and $149 respectively.

Shure's SE215 comes in a range of colors and features a detachable Bluetooth cable
Shure’s SE215 comes in a range of colors and features a detachable Bluetooth cable

Now, these aren’t truly wireless as the buds are connected with a short cable – but hopefully they’ll manage to pump out better sound than other options on the market. After all, Shure’s been in the business of crafting high-fidelity audio gear, including in-ear monitors, for two decades now.

The difference between Shure’s two sets is that the pricier SE215 comes with a detachable Bluetooth cable, so you can either switch to a wired connection by plugging into a headphone jack, or swap out the buds for other Shure buds. Alternatively, you can simply buy a Bluetooth cable to use with your existing Shure earphones for $100.

It’ll be interesting to see if Shure can shake things up for premium audio fans with its new offerings. The price seems fair: similar options from Bose cost $150, while Plantronics’ BackBeat Fit will set you back by $80.

Check out the SE112 and SE215 over on this page. They’ll be available soon from the likes of Amazon, InMotion, B&H, and Sweetwater.

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