This article was published on April 7, 2012

Sh*t major tech companies say, when they lay off thousands of employees

Sh*t major tech companies say, when they lay off thousands of employees
Robin Wauters
Story by

Robin Wauters

Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to or follow him on Twitter.

Firing hundreds or even thousands of employees is never fun, for any company.

And it’s not easy announcing it to the world either, because it inevitably means something – often, of course, multiple things – happened that led to a situation where all those people once sorely needed to make business run smoothly, essentially no longer are. It means you’re admitting that those things happened to you, whatever they are, and you’re doing it in front of everyone. Not an easy task.

So of course we’ve all seen our fair share of PR spin over the years, especially when the companies proceeding with the layoffs are publicly listed – shareholders, tons of rivals, media and industry pundits worldwide watching their every move, interpreting every word they utter in public.

It’s not that management screwed up, wrong decisions were made with a devastating impact to the company’s business, a competitor out-innovated or out-marketed the organization in question, its products sucked or were overpriced (or underpriced for that matter), customers were not serviced they way they should have been, or that the company simply misinterpreted the market.

No, no, that’s not what happened. At all. Let’s be totally honest untransparent.

The company are merely taking a step towards a better future. Reorganizations are made to reshape the company for times ahead, particularly considering the challenging global economic climate. A restructuring was needed to increase a company’s competitiveness or strengthen its positioning, that’s all. Jobs were cut to save costs, sure, but that was necessary in order to rebalance the company’s global workforce skill sets and to better aligne its business with industry trends in mind.

Makes canning thousands of people almost sound positive, doesn’t it?

Sidenote: thank you Loïc Le Meur, of Seesmic fame, for a breath of fresh air.

This isn’t anything new, of course, and it likely won’t change anytime soon either, but here’s what some notable tech companies said when major lay-off rounds hit:

Yahoo when it cut 2,000 jobs (April 2012)

Yahoo! today confirmed that it is taking important next steps to reshape the company for the future.

“Today’s actions are an important next step toward a bold, new Yahoo! – smaller, nimbler, more profitable and better equipped to innovate as fast as our customers and our industry require. We are intensifying our efforts on our core businesses and redeploying resources to our most urgent priorities. Our goal is to get back to our core purpose – putting our users and advertisers first – and we are moving aggressively to achieve that goal,” said Scott Thompson, CEO of Yahoo!.

Nokia when it fired 4,000 and transfered 3,000 people to Accenture (April 2011)

To deliver on its new strategy, Nokia today announced plans to align its global workforce and consolidate site operations.

“At Nokia, we have new clarity around our path forward, which is focused on our leadership across smart devices, mobile phones and future disruptions,” said Stephen Elop, Nokia president and CEO.

Nokia when it announced another 4,000 would be fired (February 2012)

Nokia has today announced planned changes at its factories in Komarom, Hungary, Reynosa, Mexico and Salo, Finland. The measures follow a review of smartphone manufacturing operations that Nokia announced last September and aim to increase the company’s competitiveness in the diverse global mobile device market.

“Shifting device assembly to Asia is targeted at improving our time to market. By working more closely with our suppliers, we believe that we will be able to introduce innovations into the market more quickly and ultimately be more competitive,” said iklas Savander, Nokia executive vice president, Markets.

Cisco when it laid off 6,500 employees (July 2011)

Cisco (NASDAQ: CSCO) today announced additional details of its comprehensive action plan to simplify the organization, refine operations, and reduce annual operating expenses.

Nokia Siemens Networks when it fired 17,000 employees (November 2011)

Nokia Siemens Networks today announced its strategy to focus on mobile broadband and services and the launch of an extensive global restructuring program.

Nokia Siemens Networks plans to realign its business to focus on mobile broadband (including optical), customer experience management and services. The company’s Services organization will further strengthen its highly-efficient global delivery system.

“We believe that the future of our industry is in mobile broadband and services – and we aim to be an undisputed leader in these areas,” said Rajeev Suri, chief executive officer of Nokia Siemens Networks.

Adobe when it eliminated 750 full-time positions (November 2011)

Adobe is investing aggressively in Digital Media and Digital Marketing, two growing market areas. In Digital Media, the company is the industry leader in content authoring solutions, enabling customers to create, distribute and monetize digital content. In Digital Marketing, the company intends to be the leader in solutions to manage, measure and optimize digital marketing and advertising.

In order to better align resources around Digital Media and Digital Marketing, Adobe is restructuring its business.

Research In Motion (RIM) when it fired 2,000 workers (July 2011)

In addition to the management changes outlined above, RIM today provided further details on its cost optimization program, which is focused on eliminating redundancies and reallocating resources to focus on areas that offer the highest growth opportunities and alignment with RIM’s strategic objectives.

The workforce reduction is believed to be a prudent and necessary step for the long term success of the company and it follows an extended period of rapid growth within the company whereby the workforce had nearly quadrupled in the last five years alone.

As part of this broad effort, RIM is reducing its global workforce across all functions by approximately 2,000 employees.

IBM when 1,000 people were – silently – laid off (February 2012)

“IBM is constantly rebalancing its workforce. That means reducing in some areas and hiring in others — based on shifts in technology and client demand. This flexibility allows IBM to remain competitive and relevant in an industry that is constantly changing.

And given the competitive nature of our business, we do not publicly discuss the details of our staffing plans.”

AMD when it cut 10% of its workforce, about 1,400 employees (November 2011)

AMD (NYSE: AMD) today announced a restructuring plan and implementation of operational efficiency initiatives designed to strengthen the company’s competitive positioning. AMD expects that these combined actions will create a more competitive cost structure and rebalance the company’s global workforce skillsets, helping AMD to continue delivering industry-leading products while improving productivity, reducing time-to-market and better aligning with key industry trends that are expected to drive growth.

“Reducing our cost structure and focusing our global workforce on key growth opportunities will strengthen AMD’s competitiveness and allow us to aggressively pursue a balanced set of strategic activities designed to accelerate future growth,” said Rory Read, AMD president and CEO.

T-Mobile when it cut 1,900 call center jobs (March 2012)

T-Mobile USA, Inc. announced today it will consolidate its call center operations from 24 to 17 facilities by the end of June.

“Concentrating call centers is an important step to achieve competitive cost structures to successfully compete as Challenger and value player in the wireless market,” said Philipp Humm, CEO and President of T-Mobile.

Blizzard Entertainment when it cut 600 jobs (February 2012)

Blizzard Entertainment, Inc. today announced that it has conducted a review of its business based on current organizational needs. Following a completion of the review, the company is conducting a global reduction in workforce of approximately 600 employees.

“Constant evaluation of teams and processes is necessary for the long-term health of any business. Over the last several years, we’ve grown our organization tremendously and made large investments in our infrastructure in order to better serve our global community. However, as Blizzard and the industry have evolved we’ve also had to make some difficult decisions in order to address the changing needs of our company,” said Mike Morhaime, CEO and cofounder of Blizzard Entertainment.

(Post inspired by Daring Fireball’s John Gruber).

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