Lets assume you want to safely store your, ahem, more private videos for posterity. Burn them on a CD or DVD and hide in closet? No, that disk will only last 5 years. Store them on a USB stick? Nope, gone in 10 years. A hard disk drive? No, those only last 1 million hours (close to 10 years).
Basically everything that you use now to store important data is going to break down within 10 years. Comforting right? That means that CD with incriminating documents you lost in a bar 6 years ago should be long gone by now.
For only $ 299 they will make sure your that the son of the son of the son of the son of the son of the son of your son’s son will be able to admire your personal video’s diaries, MP3 collection and Excel sheets.
And whose knows: if you decide to store your DNA there they might even be able to resurrect you so you can share the embarrassment of watching yourself… oh well, you get the point.