Comscore report: ‘Asia search traffic plunged 33%’

The search traffic results are out, and Asia Pacific region shows a surge of 33% increase in the number of searches made in the last 12 months.  Based on the qSearch service by comScore Inc, one of the leading digital intelligence company, the search traffic results awards Google as the leader of the search engine table. With approx. 38.6 billion searches from September 2008 to  September 2009, an average 88 searches per person per region is been done.

With 44.1% searched on Google Sites, it showed dominance over majorly all the countries with an average of  59 searches per user which included Australia, India, Japan, Malaysia, New Zealand and Singapore.

It is interesting to see some local players putting up a good show in some countries. Baidu Inc. ranking 2nd with 21.3% of searches. As we know China been a vast market for Internet companies and digital world, Baidu shown tremendous progress in this year’s report. South Korea’s NHN Corporation, which owns search engine Naver.com, showed an average of 81 searches per searcher.

“The competition between local and global brands to capture search market share around the world continues to be an ongoing battle,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region. “As multinational brands continue to expand across borders, understanding the online behaviors and preferences of local audiences will be a central component to implementing successful digital marketing strategies that capitalize on this lucrative and growing market.”