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This article was published on April 28, 2009

Scoble: The Paleochristian

Scoble: The Paleochristian
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WWW megastar Robert Scoble has reached such popularity that he’s become a blogger who doesn’t need to ask anything of their blog design – irrespective of the fact that he’s been known to slate startups for their poor site designs(!)

As simple as a paleochristian architect reinventing roman epic temples and palaces, Scoble seems to have given up even to a standard WordPress blog template, to better contemplate the truth(s) of the social web.

With the only support of the Sandbox theme, Robert is bravely standing up against herds of commenters, simply asking for a font different from Times New Roman:

“I wanted to see if it would have a major impact on traffic. It did not. [..] I wanted to see who would complain and who would praise it. Some complained that it was too unprofessional. Others complained it?s hard to read on high resolution monitors (the text goes all the way across the browser)”.


To tell the truth, I’m finding the approach rather innovative; focus on content and let the social networking sites do the rest. Maybe, for blogs, the widgets and clutter era has really begun to fade away. Whilst we realise Scoble’s just ‘in between’ site designs and is likely to soon return to ads and perfectly implemented sidebars, it’s interesting to consider the days of widgets and clutter gradually fading away.

And by the way, Robert, please don’t let them turn Times New Roman the new Comic Sans.