Samsung’s smartphone sales in China jump to record 15 million in Q2: Strategy Analytics

Samsung is not showing any sign of slowing down in China at all. After topping China’s smartphone sales for the first time last year and then selling a record 12.5 million smartphones in the country in Q1 2013, the Korean firm has carried on that momentum to chalk up sales of more than 15 million smartphones to Chinese consumers in Q2 2013.

The latest figures come from Strategy Analytics, as reported by Yonhap News. In all, Samsung sold 15.3 million smartphones in China during the April-June period, chalking up a market share of 19.4 percent, up 0.9 percentage point form the previous quarter.

In comparison, recent data released by analyst firm Canalys saw Samsung selling 15.5 million smartphones in Q2 2013.

Trailing behind Samsung in the Strategy Analytics data were Chinese handset makers including Lenovo, Coolpad and ZTE — with their market shares ranging from 9.7 percent to 12.3 percent. Notably, Huawei — which took second place last quarter with 8.1 million units sold — saw its market share drop 2.4 percentage points to 9.6 percent.

The Strategy Analytics data also showed that Apple sold 3.4 million units to garner a 4.3 percent share during the second quarter.

There was no mention about red-hot Chinese smartphone manufacturer Xiaomi though. It would be interesting to see where Xiaomi ranks, considering that according to Canalys, Xiaomi muscled past Apple to take sixth place in China’s smartphone market after it shipped a total of 4.4 million smartphones in China during the second quarter of 2013, inching above Apple’s 4.3 million units.

All in all, 78.8 million smartphones were bought by Chinese consumers during Q2 2013, according to the latest Strategy Analytics estimate. That accounts for 35 percent of all global shipments during the period.

Samsung’s industry dominance is developing into a norm in China — which has undoubtedly also driven the adoption of the Android operating system. The Google-owned platform was responsible for 43 percent of smartphone profits in 2012, according to Strategy Analytics, which determined that Samsung accounted for a dominant 95 percent share of all Android revenue itself.

Note: The data cited by Yonhap News appears (once again) to be from private, client-facing Strategy Analytics reports. We have reached out to the research firm to try to get our hands on further details.

Image Credit: Allison Joyce via Getty Images