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This article was published on May 23, 2016

Samsung’s 80-meter Galaxy S7 Edge billboard is a rare feat of marketing

Ben Woods
Story by

Ben Woods

Europe Editor

Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.

There’s a part in every tech journalist that instinctively rejects the idea of writing about a billboard. Ads are rubbish, and a billboard is just a really big ad.

Samsung, however, has taken the dull-ass billboard concept and built a huge 80-meter high and 40-meter wide ‘replica’ of a Galaxy S7 Edge across the entire side of a building in Sokol, Moscow, including giving the effect of having the same curved edges. And while these marketing exercises often end up looking pretty crappy, the drone footage above shows that this one is an exception.

Yes, it’s still just a huge ad, but credit where it’s due.

I can’t imagine battery life being very good with a screen that large though.

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