Rub shoulders with leading experts and industry disruptors at TNW Conference →

Inside money, markets, and Big Tech

This article was published on January 19, 2009


    Russian Internet portal Mail.ru enters booming film market

    Russian Internet portal Mail.ru enters booming film market
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    The online advertising industry in Russia isn’t doing too bad. In October 2008, Sfnblog noted that online marketing communications in Russia have experienced a surge in financial backing since the beginning of this year. Total marketing numbers for 2008 would average between $1.04 billion and $1.48 billion, said market analysis firm Tagline at the annual Russian Internet Week. They based their findings on a study of 600 companies.

    But the country’s box office is doing even better. It reached $830 million in 2008, up 47 percent on 2007. If you take that in account, the following news isn’t as weird as it seems.

    Mail.ru has become a major investor in production of horror and adventure movie “Viy” in exchange for movie box office returns, reported business newspaper Kommersant (via Quintura). Last summer, the Internet portal pumped $5 million in the movie, what makes up for some 25 percent of Viy’s budget. Here’s the result:

    [youtube:http://www.youtube.com/watch?v=XUDyC0z107Y]

    The mystery movie is based on the book of Nikolay Gogol and hits cinemas in the fourth quarter of 2009.