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Ben Woods
Europe EditorBen is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional Ben is a technology journalist with a specialism in mobile devices and a geeky love of mobile spectrum issues. Ben used to be a professional online poker player. You can contact him via Twitter or on Google+.
ChurnBee, from the team behind Newscurve, has just launched in beta form, bringing a simple approach to understanding business and customer data for for SaaS (Software-as-a-Service)-focused startups.
The software gives SaaS startups access to key business metrics like Monthly Recurring Revenue (MRR), Lifetime Value of a customer (LTV), churn, retention, and more.
While it’s by no means the first to offer access to these sort of metrics, and the insights that come from them, ChurnBee is offering it in a far simpler package, by allowing users to select from pre-made ‘recipes’ that incorporate the key metrics in visually appealing, easily presentable and shareable ways.
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To get up and running, ChurnBee says it’s a simple two-step process: users integrate the API for the event they want to track (signup, login, cancellation etc) and then select the ‘recipe’ they want to use.
➤ ChurnBee
Featured Image Credit – Shutterstock
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