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This article was published on February 13, 2014

    Rovio gives Stella the limelight in a new female-focused Angry Birds spin-off

    Rovio gives Stella the limelight in a new female-focused Angry Birds spin-off
    Nick Summers
    Story by

    Nick Summers

    Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.

    Rovio is expanding the Angry Birds universe once again with a new brand called Angry Birds Stella. The spin-off will revolve around the pink character Stella – who first appeared in Angry Birds Seasons – and her friends through various forms of entertainment including games, books and toys.

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    Although the Finnish game developer is careful not to detail its target demographic, the artwork, characters and branding point towards a female-focused audience. Angry Birds is still incredibly popular, so it’s not surprising that the company wants to capitalize on that success with further tie-ins.

    Press Release (Blog Post)