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This article was published on November 15, 2013


    Rormix helps you find new unsigned music videos based on bands you already like

    Rormix helps you find new unsigned music videos based on bands you already like
    Martin Bryant
    Story by

    Martin Bryant

    Founder

    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    There’s no shortage of ways to discover new music, but new unsigned artists are still harder to find than those with big marketing budgets behind them. Rormix is an app for iOS and Android that allows you to find music videos from unsigned artists based on your taste. So, a search for ‘Beyonce’ will turn up artists that sound similar to the iconic singer.

    IMG_0026Rormix hand-picks the bands that it includes to ensure a level of quality, and future plans include incentivizing users to become influential tastemakers within the app by offering gig tickets and merchandise. Artists can pay for increased exposure in the app via preroll ads and push notifications. Meanwhile, Rormix has signed a deal to provide 700 gyms in the UK with music video content.

    Rormix [App Store / Google Play]