This article was published on August 19, 2014

The Roku TV is now available for pre-order

The Roku TV is now available for pre-order
Roberto Baldwin
Story by

Roberto Baldwin

Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015. Roberto Baldwin was a reporter for The Next Web in San Francisco between April 2014 and March 2015.

Smart TVs are anything but smart. The UI is usually incredibly cumbersome, riddled with confusing elements and generally makes you want to pry the Smart TV button off of your remote. But the new Roku TV is different because it started as a streaming box people actually like.

Beginning today you can pre-order a Roku TV from TCL while Hisense has announced that its Roku TVs will be available in late September. Both manufacturers have the Roku OS for TV on their televisions. The TV-centric version of Roku OS is nearly identical to the set-top box OS.


The key differences are that the channels found on the streaming boxes are now joined by channels that correspond with HDMI connected devices like a cable box, TiVo, blu-ray player or video game console. Even the remote is similar but with added volume controls and media buttons that launch Netflix, Amazon, Rdio and Vudu with the push of a button. One bummer is that, unlike the Roku 3’s RF remote, the TV remotes are IR and require line of sight to work.

Roku announced that it was partnering with TV manufacturers at CES 2014. The TVs, like the set-top boxes and dongles, have access to over 1,700 channels (what Roku calls its apps).  It’s not the first company to try and partner with the TV industry. Google tried and failed with the Google TV before it was retired and replaced with the Chromecast and Android TV.

The new TVs continue to hammer home the idea that streaming services like Netflix and Hulu are actually their own networks. While much of what they offer is “syndicated,” original shows like Orange is the New Black and House of Cards are making headlines and winning awards. It highlights that the TV show delivery system is undergoing a radical change and Roku is partnering with TV manufacturers to simplify the process of switching between traditional TV and streaming services.

The Hisense Roku TV H4 series will be available in 40-inch, 48-inch, 50-inch and 55-inch models in September. No word on pricing. The TCL Roku TV models will be available in 32-inch ($229), 40-inch ($329), 48-inch ($499) and 55-inch ($649) models and are available for preorder now.

Get the TNW newsletter

Get the most important tech news in your inbox each week.

Also tagged with