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This article was published on June 25, 2016

The Rock’s new YouTube channel wants to ‘force humanity to rethink everything’

Bryan Clark
Story by

Bryan Clark

Former Managing Editor, TNW

Bryan is a freelance journalist. Bryan is a freelance journalist.

When most of us launch a YouTube channel, it consists of dozens of really bad videos that gradually improve the longer we keep at it. When Dwayne ‘The Rock’ Johnson starts a YouTube channel, he spares no expense and hits the platform running, complete with Hollywood trailer and promises that he’ll force ‘humanity to rethink everything.’

If that wasn’t enough, The Rocke’s first appearance on his new channel just goes to prove he’s not fucking around:

“Hey Ray! Go ahead and uh, call the President of the Internet. Tell ’em Rock’s got a hell of an idea. Yeah, it’s time to change the game.”

I don’t know that I’ve ever seen such a gung-ho start to a YouTube channel, but personally, I can’t wait to smell what The Rock is cookin’.

Luckily, I won’t have to wait long. The channel officially launches July 18, “after Rock clears his browsing history.”