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This article was published on June 29, 2008

    Rockola: experiment with your music mood

    Rockola: experiment with your music mood
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    Summer in the City by Joe Cocker, Coldplay’s Clocks, and Loser by Beck are essentially all purple songs, they’re just from different decades – according to Rockola.fm. This Spanish site gives the whole “music to suit your mood”-thing a new boost by combining several factors we’ve seen separately on other sites before. It combines the color factor from Guitarati, the year factor from Yamelo, and the similar artists factor from Last.fm.

    rockola FM

    So you start by clicking somewhere in the colorful circle, or by typing in your favorite artist. Your semi-personal radio station then starts blasting away. Don’t worry about making the wrong start, as you can always correct Rockola by giving a thumbs up or down for a certain song. Along the way, Rockola will learn about your taste. I personally hate it when an algorithm claims that it can determine what my music taste is, I don’t even know what I like myself. But hey, maybe this promise does work for you.

    It’s recommended to sign up, as this gives you access to a tagging feature, unlimited listening time and a share option. Well, thank you but no thanks, Rockola is a fun way to explore new songs, but I don’t see it becoming my main source for new music. For that, I stay close to an old friend, owned by CBS.