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This article was published on June 3, 2014


    Europe’s awash with cleaning startups as Rocket Internet’s Helpling expands to four new countries

    Europe’s awash with cleaning startups as Rocket Internet’s Helpling expands to four new countries
    Martin Bryant
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    Martin Bryant

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    Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

    There’s flurry of activity in the ‘book a professional cleaner’ startup space in Europe right now. Case in point: Rocket Internet’s Helpling is today expanding to four new markets; France, Sweden, Holland and Austria.

    Helpling first launched in Rocket’s native Germany in April using the same ‘book a cleaner for a fixed fee’ model as US-based Homejoy (itself active in the UK and Germany). Other European startups using the same approach include Hassle, Mopp and Housekeep, all of which have recently announced funding rounds. It’s early days though, and it remains to be seen which of these will actually, uh, clean up in terms of success.

    Helpling