Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on June 6, 2012

Rocket Internet launches its Nigerian Amazon clone, Kasuwa

Rocket Internet launches its Nigerian Amazon clone, Kasuwa
Vince Matinde
Story by

Vince Matinde

Vince Matinde is a tech journalist based in Nairobi. Vince Matinde is a tech journalist based in Nairobi.

Nigeria’s Amazon clone has launched with an offer of 1,500 naira (US$9.20) gift for new subscribers.

For new orders, Kasuwa will offer free shipping for goods bought as a part of its launch promotion. Currently, the site’s wares include books, electronics, mobile phones, computing and hardware.

Kasuwa will also offer its customer pay-on-delivery services. Customers will only pay once the goods ordered are delivered. A section of the delivery services would however be offered by DHL.

Amazon has already established a presence in South Africa with a development centre on the continent. Although it resembles Amazon, analysts view Kasuwa as giving Amazon great competition in the West African country. The most prominent e-commerce sites in Africa include the South African site, Bidorbuy.co.za, that has presence in Kenya.

Berlin-based Internet Rocket Internet, currently in the process of opening an online clothing business in Nigeria, developed the site.

See also: Why Rocket Internet and its clones are actually doing southeast Asia a favor.

This story originally appeared on HumanIPO.