Story by
Mic Wright
Reporter, TNWMic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.
“It’s a book that aims to endear itself to us, by putting us in a positive frame of mind. The book by IKEA could be criticized for featuring more pictures than characters. It has a lot to say, but much could be considered junk…”
Hellmuth Karasek, a famous and influential novelist and literary critic in German-speaking countries, has obviously tried to build some IKEA shelves before.
This ad for IKEA is wonderful. It’s just Karasek reviewing the catalogue in a typically droll and Germanic way.
➤ IKEA [YouTube]
