Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and Nick Summers is a technology journalist for The Next Web. He writes on all sorts of topics, although he has a passion for gadgets, apps and video games in particular. You can reach him on Twitter, circle him on Google+ and connect with him on LinkedIn.
Reputami, a startup that wants to make it easier for small businesses to analyze customer feedback on social media and location-based services, has closed a seed round today with participation from the hub:raum incubator.
While the final amount raised has not been disclosed, Reputami says it will be using the new investment to improve its product and hire additional staff.
hub:raum is a subsidiary of Deutsche Telekom, providing startups with funding, expert mentors and co-working space. After winning the “Telekom Innovationspreis” award in 2012, the company says it’s been working alongside the global network operator to improve its core service.
So today’s investment isn’t particularly surprising then. Reputami has also joined hub:raum’s two month accelerator programme in Berlin today, alongside Blinkist, Stylemarks and Salonmeister, making it an ideal candidate for some initial investment.
The service itself aims to be a one-stop-shop for local businesses trying to manage their online reputation. As the constant deluge of tweets, status updates and Foursquare reviews flood in, it can be incredibly difficult to spot common problems and rectify them.
Reputami simplifies this workload by combining social media monitoring with location-based SEO and influencer marketing. It means that in real-time, businesses can see opinions about a single transaction, or an entire network of retail outlets. Furthermore, users can choose to be notified whenever a new comment is made about their business, and also see their overall reputation in a graph format.
After collating this information, Reputami can provide users with suggestions on how to improve the reputation of their local business online. The idea being that if firms can fix or provide reassurance straight away, they’ll be improving the customer experience and increasing sales as an indirect consequence.
Image Credit: Reputami
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