Join us at TNW Conference 2021 for insights into the future of tech →

The heart of tech

This article was published on August 25, 2017


Report: Apple TV’s long-awaited 4k upgrade coming this fall

Report: Apple TV’s long-awaited 4k upgrade coming this fall
Bryan Clark
Story by

Bryan Clark

Former Managing Editor, TNW

Bryan is a freelance journalist. Bryan is a freelance journalist.

The highlight of Apple’s fall event will undoubtedly be the new iPhone. But hidden in the spectacle of the September event is another long-awaited upgrade, this time for Apple TV. According to a report by Bloomberg, the 4k Apple TV is set to debut this fall alongside Apple’s 10th anniversary iPhone, and new Apple Watch models.

The box is said to feature a faster processor capable of handling higher-resolution 4k content, according to Bloomberg’s sources. Apple follows players from Amazon, Roku, and others who all made the jump to 4k in 2016.

If Bloomberg’s report is correct, which we believe it to be, the news comes at a great time. Apple revealed last week that it plans to spend $1 billion on content in 2018.

Watching it in 4k is just the cherry on top.

Apple has yet to respond to our request for comment; we’ll update if needed.

Also tagged with