The heart of tech

This article was published on February 2, 2012


    Remember that Gawker redesign? A year’s worth of data says it worked

    Remember that Gawker redesign? A year’s worth of data says it worked
    Drew Olanoff
    Story by

    Drew Olanoff

    Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for onlin Drew Olanoff was The Next Web's West Coast Editor. He coined the phrase "Social Good" and invented the "donation by action" model for online charitable movements. He founded #BlameDrewsCancer. You can follow him on Twitter, Google+, Facebook, or email [email protected]

    On Feburary 7th, 2011, the entire Gawker Media style changed from a typical one you’d see on a blog to a hipper more programmed feel. The design focused on a top story and then listed out others along the side in a static bar.

    Some people called it horrific, some used the word “satanic“. Well all of those negative words about Gawker’s redesign can probably be put to rest.

    According to a few tweets from Gawker head honcho Nick Denton today, the network saw a lift of over 10 million monthly unique visitors from this point last year:

    It seems like the redesign didn’t scare people away after all, as you can tell by the graph that Denton includes with this tweet. With 35.6m unique visitors in January, the network just saw its best traffic ever.

    So just when you think something is so radical and can’t work simply because it’s different, remember Gawker’s redesign. It actually worked.