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This article was published on September 4, 2013

    Recommendation platform Taboola now lets you filter out content you don’t like

    Recommendation platform Taboola now lets you filter out content you don’t like Image by: Jordan McCullough
    Josh Ong
    Story by

    Josh Ong

    Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him a Josh Ong is the US Editor at The Next Web. He previously worked as TNW's China Editor and LA Reporter. Follow him on Twitter or email him at [email protected].

    Taboola, a popular recommendation engine for online publishers, has introduced a new filtering option called Taboola Choice that allows users to downvote suggested articles and videos.

    The new feature adds an “X” that readers can click to tell Taboola and its publisher partners that they don’t like a recommendation. Previously, Taboola only offered an option to provide positive feedback.

    The change is being rolled out to thousands of publishers, including Time, USAToday, Huffington Post and Weather.com. Taboola’s engine serves over 3 billion recommendations to more than 300 million monthly visitors.

    Related: How the personalized Web is transforming our relationship with technology

    Image credit: iStockphoto