Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in Kaylene Hong was Asia Reporter for The Next Web between 2013 and 2014, based in Singapore. She is bilingual in English and Mandarin. Stay in touch via Twitter or Google+.
YouTube’s first-ever music awards, announced last month as a fan-powered celebration of music and artists from the popular video site, was held last night as an event full of spontaneity — which eventually saw Eminem scoop the Artist of the Year award, while South Korea’s Girls’ Generation snagged Video of the Year for “I Got a Boy”.
These accolades are significant as they’re based on the total number of views, likes, shares, comments and subscribers from YouTube’s own users — though the shortlist of nominees was based on YouTube analytics.
Billboard reports the YouTube Music Awards as a “gleefully messy show.” In one ‘highlight’, event hosts Jason Schwartzman and Reggie Watts were holding babies (for some reason) when rapper Macklemore and producer Ryan Lewis accepted a YouTube breakthrough award — with Macklemore saying: “I can’t believe we won these kids, man. I’ve always wanted a kid, without having to actually have sex.”
Here’s a video of Eminem performing “Rap God” live at YouTube’s music awards.
➤ YouTube Music Awards: Eminem, Arcade Fire, Lady Gaga Highlight Gleefully Messy Show [Billboard]
Headline image via Pierre Andrieu/AFP/Getty Images
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