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This article was published on June 30, 2008


    Rambler introduces contextual video advertising

    Rambler introduces contextual video advertising
    Ernst-Jan Pfauth
    Story by

    Ernst-Jan Pfauth

    Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

    Rambler Media, one of Russia’s leading Internet companies (€38 Million in 2007), has announcedcontextual advertising for video content. Its advertising division – Begun – will integrate Begun.Videocontext on Rambler’s video sharing community, Rambler Vision. That means 1.3 million visitors per month will see the ads.

    Each video appearing on Rambler Vision is tagged according to its content and as a result,
    advertisements can be displayed beneath relevant videos. Rambler claims to be the first Russian web service to profit from contextual ads, which is remarkable, as online videos attract more Russian viewers than cable TV channels. Begun will sell the ads on a CPC bases.

    If you’re a Russian reader, let me set you at ease: you can easily click the ad away.

    [Via: Quintura]