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This article was published on September 5, 2012


    Rakuten-owned LinkShare acquires online ad tech firm mediaFORGE

    Rakuten-owned LinkShare acquires online ad tech firm mediaFORGE Image by: Suprijono Suharjoto - Fotolia
    Robin Wauters
    Story by

    Robin Wauters

    Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

    Rakuten LinkShare today announced that it has entered into an agreement to buy mediaFORGE, a Salt Lake City, Utah-based Internet display advertising technology firm. Financial terms of the deal were not disclosed.

    Founded in 2009, mediaFORGE provides online advertisers with tools to prospect, retarget and engage customers to help drive higher conversion.

    Rakuten LinkShare is buying the company to boost its portfolio of affiliate marketing, search marketing and lead generation solutions.

    The company, which was simply called LinkShare before it was acquired by Japanese e-commerce and Internet services giant Rakuten for $425 million in cash back in 2005, says the deal will enable mediaFORGE to accelerate its expansion and reach throughout the US, Canada, the UK, and Japan.

    The transaction is expected to close before year’s end.