Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on September 24, 2010

Raise a glass as Twitter’s own wine goes on sale

Raise a glass as Twitter’s own wine goes on sale
Martin Bryant
Story by

Martin Bryant

Founder

Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

As far as diversification goes, it’s a strange move for a technology company but after a year in the works, Twitter’s own brand of wine has launched.

This isn’t a crazy new monetization scheme though. The Fledgling Initiative is Twitter’s way of doing some social good while helping people enjoy a glass or five along the way. Proceeds from the sale of the wine will go non-profit organization Room To Read, helping them promote literacy in India.

As for the quality of the wine, Twitter’s Biz Stone says in a blog post today “These wines are being made using some of the best vineyards in California by the acclaimed winemaking team at Crushpad. Incidentally, 2009 appears to be an excellent vintage in California, potentially one of the best of the decade.”

If you order a case, just be careful not to drink and tweet. The wine is on sale in Pinot Noir and Chardonnay varieties here.