
Story by
Paul Sawers
Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.
Proximitips sells itself as the essential app for the urban explorer. And what does that mean exactly? Well, it’s a hyper-local social magazine that has booking and purchasing facilities built-in, as well as delivering news, promotions, reviews and discounts…and it’s all based on location.
The app is designed to help users discover a city’s trendiest spots. It can be browsed by street, suburb or city and you can home in to see what’s hot in the wider area, and even ‘next door’:
The app has a heavy social element too, and users can interact with other urban explorers in their area and ask and answer questions relating to a local point of interest. Proximitips gives access to real-time social media feeds which inform what others in the vicinity are doing, allowing people to connect with each other.
Matteo Montan, Head of New Business, Buongiorno, said:
“ This new app is perfectly poised to catch the convergence of social media, location-based services and mobile commerce. ‘So.Lo.Mo’ is a new mobile Internet trend expected to grow dramatically in the next years and represents for a global mobile leader like us, a great opportunity in which to invest.”
The Proximitips app is free to download and is currently available for iPhone, iPod touch and iPad, requiring iOS 4.0.1 and above.