The heart of tech is coming to the heart of the Mediterranean. Join TNW in València this March 🇪🇸

This article was published on May 4, 2017

The Product Hunt Story: How it all began according to its founder Ryan Hoover

The Product Hunt Story: How it all began according to its founder Ryan Hoover
Amber Leigh Turner
Story by

Amber Leigh Turner

Owner and Creative Director of January Creative

Owner and Creative Director of January Creative in Nashville, Tennessee, Amber has been a self-employed graphic and web designer for over ei Owner and Creative Director of January Creative in Nashville, Tennessee, Amber has been a self-employed graphic and web designer for over eight years, starting early in her collegiate career. Amber has a unique passion for not only all things design, but all things business as well. Freelancing as a student gave Amber an opportunity to write a student freelancing book, appropriately named Students Freelancing 101: A Start to Finish Course to Becoming a Student Freelancing, to help other students who want to start freelancing. Follow her on Twitter. Email her at

Ryan Hoover is the founder of Product Hunt, a popular website where you can find the latest products for just about any need or want in your life. Ryan came from an entrepreneurial household, where his parents ran their own businesses and was aways encouraged to start new projects and find new and interesting ways to make money.

He’s held several jobs in his lifetime before Product Hunt, including being in charge of gum ball machines at his parent’s video game store at the ripe old age of eleven. He learned there how to manage expenses and revenues. Other jobs Ryan held included building a website that made money from banner ads, reselling electronics on eBay, freelance yard work, and working at places like a pool company, credit union center, and home improvement store.

What bothered Ryan, however, was the idea of exchanging his time for money. He found it demotivating that he could only make a certain amount of money per hour regardless of his output and the value he created in that hour of time.

At the end of his collegiate career, he landed an internship at a startup in Oregon, which later helped him land a full-time job in product management in Portland. Just after, he then moved to San Francisco in 2010 and joined PlayHaven as employee number ten, which grew to be over 100 people strong before he left.

Right before starting Product Hunt, Ryan helped Nir Eyal write Hooked: How to Build Habit-Forming Products. Even though he explains that it was a time consuming experience, he felt rewarded and enjoyed the experience and process of writing a book so much that he hopes to be able to write one again in the future.

For the last three years, Ryan has been professionally focused on Product Hunt. Ryan got the idea to start Product Hunt after discovering his own pain point in finding what latest and greatest products were being built. “I would often browse the App Store in other countries, curious to see what topped the charts in these cultures, and explore new startups on AngelList to understand what people were building,” Ryan explains.

He continued, “Me and my friends would often share new apps and products with each other. But I realized there was no place on the internet [to surf] the day’s newest, cool product launches.”

He started Product Hunt as an email list (a form of it which still exists today). The idea took off, quickly adding a few hundred people to the list in the first week. “It was welcomed with enthusiasm from people in the tech community, validation that people enjoyed discovering products this way, the same as I do,” says Ryan.

Matter of fact, he shared with me a teary eyed moment from the early days of Product Hunt. “One afternoon, early in Product Hunt’s story and shortly after it began to gain traction, I walked into a Philz Coffee in San Francisco. As I was standing in line, I overheard a few people speaking enthusiastically. They were talking about the launch of their new app on Product Hunt from earlier in the week,” Ryan explains. “While seemingly insignificant, this was the first moment where I identified a complete stranger ‘in the wild’ using something I (and the team) made. I know I’m not the only founder that remembers these moments.”

As the founder of a company who curates and finds the best new products on the web, what would be some of Ryan’s top three “hunts” that he currently uses or finds the most interesting?

In Ryan’s words:

  • Journy. “Travel logistics and planning stresses me out. Journy is a travel concierge that plans your entire day, recommending restaurants, activities, and sights to see anywhere in the world. Me and my girlfriend used it while in Lisbon.”
  • Stork. “While many of the things you’ll find on Product Hunt are tech-focused, you’ll also find interesting non-tech products. Stork makes fantastic fitted undershirts with the option to subscribe to monthly or quarterly delivery.”
  • Pacemaker+. “Pacemaker+ is a recent discovery and incredibly well-designed. As someone who loves music, I’ve had fun making my own music sets, like this Bieber x Gaminbo mix.”

There’s been numerous crazy, insane, cool, awesome, and at times controversial products come through Product Hunt. Ryan recalls one of the wackier ones:  “One of the more crazy and controversial products we saw on Product Hunt is uBeam, whose technology delivers electricity wirelessly and has the potential to dramatically change how people charge their devices and the architecture of how we live and travel. Three years later after it’s introduction to Product Hunt, its CEO Meredith Perry, demoed their tech live in LA (I was there).”

Outside of uBeam, Ryan finds tech, much like music, film, and art, to be a form of creative expression. “We see makers building varied, interesting ideas every day like a cat doodler, somewhat creepy selfie dolls, and this app that helps the blind see,” says Ryan.

With Ryan being behind one of the most popular websites in the tech community world wide, it’s exciting to have him joining us as a speaker at The Next Web Conference. In fact, he’s excited too, as this will be his first trip to Amsterdam.

You can look forward to seeing Ryan Hoover at The Next Web Conference. Don’t miss Ryan’s talk by securing your tickets here.

Also tagged with