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This article was published on February 2, 2008

Plaxo: another week, another product

Plaxo: another week, another product
Ernst-Jan Pfauth
Story by

Ernst-Jan Pfauth

Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He a Ernst-Jan Pfauth is the former Editor in Chief of Internet at NRC Handelsblad, as well as an acclaimed technology author and columnist. He also served as The Next Web’s blog’s first blogger and Editor in Chief, back in 2008. At De Correspondent, Ernst-Jan serves as publisher, fostering the expansion of the platform.

I don’t know what they feed the developers at Plaxo but they just keep on coming up with new products and services. We have written about Plaxo a lot here at The Next Web Blog and there are two reasons for that. We like their service and they produce a lot of news.

Just today Plaxo launched a new feature titled ‘Plaxo Personal Card‘. It brings together all your publicly declared feeds or “me links” with the aggregated stream of content from Pulse. Also, it happens to be the first application of the new Social Graph API from Google which was released yesterday, as you can read on TechCrunch. As the guys from Plaxo say: “Now you can share with others one site that pulls all of your online worlds together.”

Sounds pretty fancy, and it actually is, since this means that they’ll compete with LinkedIn from now on. They both offer a public profile, combined with a network of your business contacts.

John McCrea's Public Profile - Powered by Plaxo

Plaxo has the advantage of offering a public profile and several syncing services, of which the address book function is the best. Yet LinkedIn seems more suitable for professional networking. Not everybody wants their potential boss or business relation to read your Twitter feeds or to watch those Flickr photos of that awesome party last night. You’d like to save that till you know them better. Of course, you could choose to leave the pictures and tweeds out, but what’s left then?

If you keep all those functions, Plaxo seems like the perfect way to gather all your published on-line content. And they’ve released it just in time, since Netvibes will soon launch their ginger version that includes the ‘My Universe’ option. As you can see on this screenshot of the closed beta version, it’s kind of similar to the Plaxo profile. But it’s not presented as a stream.


As we all know, combining and aggregating our on-line content that is now still scattered around different services is THE trend of 2008. Plaxo is one of the most innovative services in that field right now. And as long as they keep that up, we’ll keep writing about them.

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