Following Instagram, Pinterest today launched a series of new analytics tools to help businesses measure and analyze the performance of their pins.
The revamped analytics dashboard shows what visitors are engaging with the most; in a screenshot, Pinterest shows a leaderboard for the most repinned Pins over the last 30 days. The company says this will provide greater insights into “what people love most from your Pinterest profile and website,” as well as the volume of traffic attributed to a Pin It button.
Digging deeper, the dashboard also offers brands new insights into what their engaged Pinterest users are interested in. If someone is following their Pinterest page or sharing their pins, Pinterest will be able to show them what other businesses they’re following, or which pin categories they’re interested in.
“Act on Pin insights”, meanwhile, is an area where Pinterest will serve up recommendations for increasing impressions, clicks and repins.
The new dashboard is available to all business customers right now from analytics.pinterest.com. Clearly, this is a move on Pinterest’s part to get more brands regularly using its platform. If it can show the benefits of doing so, companies will be more likely to buy Promoted Pins.
➤ Pinterest Analytics (via Recode)
Featured image credit: Josh Edelson/AFP/Getty Images
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