Pinterest introduced Promoted Pins on the very first day of this year, now it’s talking up the next step in its plan to bring in more advertising dollars.
The company’s head of partner marketing, Eric Hadley, tells Ad Age that it’s planning to test a new ad format – animated pins that move as users scroll. He didn’t say when the service will roll out or specifics on how it will work but confirmed that testing will begin in the next few months.
Pinterest is also bringing in a more precise way for advertisers to target audiences on the social network. Previously, they could only choose from 30 different categories of pins. From now on they’ll be able to drill down to more specific interests and target groups, such as “outdoor enthusiasts.”
Of course, the big question is what the site’s visually-discerning users will make of more advertising and pins that move to get their attention.
➤ Pinterest Narrows Ad Targeting; Tests Animated Pins [Ad Age]
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