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This article was published on May 22, 2013


    Customer tweets complaint about bank, competing bank sends personalised video ball(ad) to woo customer

    Customer tweets complaint about bank, competing bank sends personalised video ball(ad) to woo customer
    Zee
    Story by

    Zee

    Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos Former CEO of The Next Web. A fan of startups, entrepreneurship, getting things done faster, penning the occasional blog post, taking photos, designing, listening to good music and making lurrrve.

    Mel Kirk, Managing Director of UK based Tribal Media, posted a tweet complaining about her bank, HSBC.

    Nothing out of the norm so far.

    However, within 24 hours, she’d received a video from a competing bank, Barclays, effectively singing for her business but also promoting Bespoke Offers, its new personalised UK shopping service.

    Watch:

    https://www.youtube.com/watch?v=nlatJq_ZHpg

    It was Old Spice that captured everyone’s attention back in 2010 with a similar idea, but credit to Barclays for working harder than other banks for business, and being creative with it at that.

    Worth noting that Mel is somewhat of a “social media influencer” and that Barclays were probably aware of that.