This article was published on November 4, 2013

Pepsi won Halloween with this clever ad


Pepsi won Halloween with this clever ad
Jon Russell
Story by

Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

Advertising that directly mentions a competitor is always a bit risky, but this daring creation from Pepsi’s Belgian ad agency is pure genius.

pepsi

(Via Designtaxi, with a hat tip to @beastoftraal for practically writing the title.)

Update: How could Coke respond?

This (seemingly unofficial) ad posted to 9Gag strikes back quite brilliantly. Though it doesn’t appear to be an ad that Coke or its agencies created, it’s a pretty cool response.

coke ad

Thumbnail image via meunierd / Shutterstock

Thanks to everyone who sent us the 9Gag link