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This article was published on November 4, 2013

    Pepsi won Halloween with this clever ad

    Pepsi won Halloween with this clever ad
    Jon Russell
    Story by

    Jon Russell

    Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

    Advertising that directly mentions a competitor is always a bit risky, but this daring creation from Pepsi’s Belgian ad agency is pure genius.

    pepsi

    (Via Designtaxi, with a hat tip to @beastoftraal for practically writing the title.)

    Update: How could Coke respond?

    This (seemingly unofficial) ad posted to 9Gag strikes back quite brilliantly. Though it doesn’t appear to be an ad that Coke or its agencies created, it’s a pretty cool response.

    coke ad

    Thumbnail image via meunierd / Shutterstock

    Thanks to everyone who sent us the 9Gag link