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This article was published on September 26, 2016

    This stupid Japanese video is going to take over the world

    Juan Buis
    Story by

    Juan Buis

    Digital Culture Reporter

    Juan Buis is TNW's Digital Culture Reporter, and you should click here. Juan Buis is TNW's Digital Culture Reporter, and you should click here.

    Pen Pineapple Apple Pen. PPAP. Call it what you want, but it’s close to taking over the world.

    If you take a few seconds and look at the video above you’ll understand what I mean. It’s like the most addictive drug you could ever find, but worse.

    In the video you see Japanese artist Piko-Taro using its magical powers to combine a pen, a pineapple, and apple and another pen to form a pen-pineapple-apple-pen.

    It doesn’t make sense. It doesn’t have to, because the melody is so ridiculously catchy that it’ll be stuck in your head for the rest of the day. Or if you’re unlucky, your life.

    As the video has already taken Japan by storm, there are a lot of covers on YouTube:

    https://www.youtube.com/watch?v=d9ZsvirLeLQ

    Pen Pineapple Apple Pen.