Payment processing firm Dwolla on Thursday announced the launch of a partnership with online service marketplace Fiverr in a move to help spur adoption of its payment option. In an attempt to jumpstart usage, Dwolla is offering a promotion specifically in the US, where the first 10,000 people who use its service to pay for Fiverr will get a free $5 gig. After this limit, all others will get 20 percent off.
As added incentive, Dwolla says that it’s also going to be offering one free gig for every nine that is paid on Fiverr using its payment network.
If you’re not familiar with Dwolla, it was started as a means to disrupt the traditional credit card companies. It believes that its simple usage, combined with its low transaction fees (anything under $10 is free, while anything over that amount is a flat-fee of $0.25) will make it appealing to not only developers, but consumers and merchants of all sizes.
The partnership with Fiverr helps add validity to Dwolla and touts a strong use-case of its technology: micro-transactions. Of course adding in a payment service isn’t new for Fiverr — it is already integrated with PayPal. However, the incentive is that vendors and merchants may now have an alternative option to collect payment instead of having a monopolized structure with PayPal.
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This is the latest in a series of deals that Dwolla has made. In January, the company signed an agreement with the state of Iowa to process $130 million annually, along with other partnerships with agencies and enterprise companies.
Photo credit: ALI AL-SAADI/AFP/Getty Images
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