Story by
Martin SFP Bryant
FounderMartin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.
Less than a year after launching its curated music magazine app Pause for iPad and iPhone, Shuffler.fm is expanding the app’s scope as it aims to move beyond just music.
The app has arrived on Android for the first time, along with an update on iOS. In addition to giving Pause a new look and new media player, Shuffler.fm is now ready to work with third parties, enabling them to create their own magazines to share with users inside the app. While it’s likely that many of these will be related to music at first, the company is exploring the idea of broadening the app to include other topics and interests.
As Shuffler.fm’s Tim Heineke explains it, “Our plan is to document the whole Web by topic/interest, and evoke a slower, more contextual, experience – facilitating deeper explorations, the opposite of infinite, endless timelines, which are general interest based.”
On the music side of things, Pause will feature a music discovery series, with a new issue every week in 2015. Anyone interested in using Pause as a publishing platform can get in touch with Shuffler.fm via its website.
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