Join us at TNW Conference 2022 for insights into the future of tech →

The heart of tech

This article was published on October 22, 2010

    Orange and 7000 festival goers break record for most tagged online image ever

    Orange and 7000 festival goers break record for most tagged online image ever
    Matt Brian
    Story by

    Matt Brian

    Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him Matt is the former News Editor for The Next Web. You can follow him on Twitter, subscribe to his updates on Facebook and catch up with him on Google+.

    Back in June, we reported on an attempt by the organisers at the Glastonbury Music Festival and event sponsors Orange to break the World Record for the most people tagged in an online image.

    A 1.3 Gigapixel super high-resolution photograph was taken to celebrate the festivals 40th anniversary, capturing over 70,000 people in attendance during half-time in the England vs Solvenia World Cup match on the first day of the event.

    As soon as the photo was taken, it was immediately uploaded to Orange’s Glastonbury microsite, enabling those that were present at the event to tag themselves and find people they might have met during the match.

    On September 7, when the count was officially recorded, the number of people tagged stood at 7,053, breaking The Guinness World record for the “Most People Tagged in an Online Photo”. Even today, the number is still increasing.

    Festival goers are able to head over to Orange’s Glastonbury microsite and tag themselves in the photo, giving them the chance to be part of the world record in the process.